TriggerMap is a 21-day behavioral case study that tracks how Uber Eats responds to new users who hesitate, abandon carts, and never convert.
Just observation and system mapping.
| Column | Use for tracking… |
|---|---|
| Date/Time | Exact timestamp of behavior or trigger |
| Action Type | What I did in the app: Account Created, App Opened, Cart Abandoned, Switched Pickup/Delivery, Promo Appeared, etc. |
| Behavior Details | Details of my in-app interaction — e.g., cart value (unpaid), time of day, whether a tip was selected (but not submitted), etc. |
| System Response | What Uber did: push notification, email, promo offer, nothing |
| Result Status | What you did in response: used offer, ignored, re-opened app |
| Notes | Anything contextual: device, delays, unexpected UI behavior |
| Phase | Days | Doing | Probing |
|---|---|---|---|
| Bait Phase | Days 1–5 | Scroll during lunch/dinner, add to cart, abandon. No card, no orders. | How the system tracks hesitant but high-interest users |
| Escalation | Days 6–10 | Repeat patterns. Revisit past carts. Add variation (value, restaurants, timing). | What triggers promos: frequency, cart value, repeated behavior |
| Conversion Window | Days 11–15 | Add card (no order), leave cart populated, simulate near-checkout behavior. | How trust level shifts with card on file; escalation vs. delay in promos |
| Decay Watch | Days 16–18 | Skip entire day(s). Go dark after near-conversion. Re-engage with scroll only. | Reactivation logic: how does Uber respond to sudden drop-off |
| Total Dormancy | Days 19–21 | Full ghosting. No app opens, no behavior. Watch for email/push escalation or silence. | Final re-activation attempt, or whether you’re classified as churned user |
| Extended Dormancy | Day 21-25 | Brief scrolling | Final re-activation attempt, or whether you’re classified as churned user |
Screen Captures:
Uber One Promo free for 4 weeks
Day 18 50% off 3 orders up to 20 dollars
In App pushes for user to claim the offer easily
30% up to 8 dollars off Uber Rides for a payment method
30 days free delivery over $15 on initial sign up
| Day | Platform | Offer | Condition | Claimed? |
|---|---|---|---|---|
| 0 | Uber Eats | 30-day free delivery (Order $15%) | On account creation | ❌ |
| 0 | Uber Eats | 4 weeks trial | On account creation | ❌ |
| 3 | Uber Rides | $8 off first trip | Add card | ❌ |
| 3 | Uber Eats | Push: “Deals you’re missing” | Multi-cart hesitation | ❌ |
| 18 | Uber Eats | 50% promo off 3 orders | Make an order | ❌ |
| 34 | Uber Eats | 75% promo off 3 orders | Make an order | ❌ |